As a small business it’s easy to fall into the trap of “it won’t happen to me” and forget that the term crisis can have a broad definition.
I’m sure we’d all agree that a death or serious illness of a business owner or key employee would be a crisis, as would a fire or significant damage to premises or equipment. Bad publicity may also be a crisis, and to some having the EFTPOS machine breakdown is a crisis – so it’s important not to judge the definition but respect it and be prepared.
Great steps to take in considering crisis management are:
- define the crisis
- consider the impact
- identify a plan and appoint a spokesperson
- be open and honest with employees, suppliers and customers when appropriate
- update often and early
Once you establish a template for recording your crisis management procedures, it is simply a matter of filling in the blanks!