What’s in a name?

question maekAs of today I am no longer a Fellow of the Institute of Chartered Accountants in Australia…but don’t panic…I am now a Fellow of Chartered Accountants Australia and New Zealand!

That’s right, the premier accounting bodies in Australia and New Zealand have joined forces and as part of the amalgamation a new name has been announced.

The identity/logo is still being put through it’s legal paces (as such I’m unable to attach it to this post)…but it promises to present Chartered Accountants Australia and New Zealand as the future of our industry!

I’ve been involved in the past with accounting firms who have changed their name or identity…new logos, stationery and websites…there’s more to it than meets the eye, but a fresh approach is sometimes needed to keep business moving into the future.

Until recently there were two coffee shops in my home town with similar names…even more confusing was that they were on the same street!  When ever you met someone for coffee, you always had to name the café and then explain which one it was with reference to nearby stores or offices.

One of those cafe’s changed their name a couple of weeks ago – it’s given them a bright new feel and hopefully in time we’ll just be able to say the name and do away with the explanation…so for them I see the name change as a positive step!

Have you had any experience with a name change?  What was the outcome?



2 thoughts on “What’s in a name?

  1. Jess

    Surely you used Wytons North and Wytons South!!!!!
    It is always a debate amongst my friends as to whether it was the two names above, Wytons blue/red, Wytons 1/2, Dan’s Wytons, Movie Wytons.

    But now, since I regularly just go to one – it’s my Wytons!

    1. The Tax Chic Post author

      Hi Jess, you got the right café! I go to both, and usually refer to them as “original” or “opposite the cinema”…I love them both equally! Mmmm, coffee


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